French Ad Shocks, but Will It Stop Young Smokers?

A new French antismoking advertisement aimed at the young that plays off a pornographic stereotype has gotten more attention than even its creators intended, and critics suggest that it offends common decency and creates a false analogy between oral sex and smoking.

France has banned smoking in cafes, bars and restaurants. But smoking is still increasing among the young in France, according to the French Office for the Prevention of Smoking, prompting an antitobacco organization called Droits des Non-fumeurs, or Nonsmokers’ Rights, to create the ad.

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